What is a hypermarket?
A hypermarket is like a big-box store. They focus on high volume and low margin sales. They have extremely large footprints. Examples are Wal-Mart Supercenters or France’s Carrefour. Already popular in the occidental nations, our analysts see it spreading in other parts of the world. At Park Alpha, we see a continued global trend of the development of more hypermarkets, especially in emerging economies.